Good morning, corporate execution. We are all good friends, and I directly into the topic today.
Lectures generally divided into three phases, the first is about the concept of transformation, and human thought transformation, this place is not good, the second stage is usually done, called tools, many people have asked me to provide some tools can not can not. At the top is the concept of shape, which will transform the concept of transformation, the second is the tool of the operation, take out some forms to do. The third is the effect of tracking. sitting in the audience today, the company has a variety of forms, but if people's concept is not correct, do not use .
bad review from the start. Today, on this class, I intend to use this method, first, the business case for taking out other speakers, and then analyzed and discussed with you. I speak in other places on the executive power to two days, Today, we only have one day, it is concentrated, some topics will not be too start, I will talk about important challenges. as I always say class, school does not touch, no use for two days, if there is sufficient touch for an hour .
us to master the three corporate governance is the topic of the three managers begin today, as an example talk about business management. everyone in the stomach when you feel like an elephant is a wall, touched the elephant's legs feeling like a pillar, etc., we have a different perspective from execution. left the president of Lenovo China Liu, the second is Jack. Welch, the third is Michael Dell. Dell. < br> First look Liu, he described the execution of only one sentence, Companies turn to come in, your HR will want this matter. each company's personnel department is looking for someone to come in all day, doing chairman, general manager of the men who think I should not use the right. Now I would like to ask a problem, Liu often said these words, the person with the right, so you can speak a few words? If the company has tens of thousands of people, you would say such a person with a few people right, I have control over a thousand thousand people in the business, I say this, but it is worth less than ten people. The so-called Executive Force is the selection of the right people in the right position, the general manager, chairman, should all be thinking every day This location has no use for people who come in As to recruit every day, HR will think of this problem. China in 2003 of the most influential business leaders, Liu was second, first, Zhang. Liu, Beijing Institute researchers, he did not think his best start up by the computer, Mr. Liu worked very hard, but we also say that an important opportunity to engage in the computer, this is an opportunity for him. Liu two years older than me, we are contemporaries, to our mind is not very good at this age to make, and Liu is well aware, then we need a successor, he promoted the Yang.
we look at Yang's after, he was elected last year, the first Chinese Entrepreneurs one. The above are simple information, we look at 11 was born in Anhui in 1964, 88 Master of the computer. He led Lenovo became the first 96, 96 Lenovo has started to become the first defeat Dell, HP, Compaq. Yang said that the greatest impact on me growing, one is my father, a president of Lenovo Liu. This shows that the hero is a hero but unfortunately, since ancient times Maxima also need to have horses, you men Maxima and do you own horses you are, who the company's core backbone or a few.
let us look at Jack. Welch said, he said, systemic. all a big bureaucratic organization. If the meal is a kind of attention to the bureaucratic leadership of sitting there, sitting in a meeting when the attention of the leadership there, the bureaucracy, leadership group of people out inspections, followed by the bureaucracy, not a few people say they do not bureaucracy, because we planned economies over the past half century has been to develop such an atmosphere, so do not say that I am private enterprises are private companies, to foreign countries over and then back to China, they could immediately feel it. I can not please all of a sudden the removed all the bureaucracy, but the proposal would involve the relationship between the bureaucrats to minimize.
the last part, building a built one and one, the company bathroom is very beautiful, but the client is very simple to use, the company has offices in charge of the customer's activity area is very small, this is a waste of resources on the administrative system. Hong Kong, China Mobile has been suggested recently that China Mobile, China Netcom, China Telecom is building in the lid, they say we buy the stock not to cover your building, we need to dividends, you need to appreciate, makes sense. China's state-owned enterprises in particular like to cover building, a more than a high, this is a waste of resources on the administrative system. we do not study this, study of individuals, the general manager if you are the boss, how much resources on customers and their companies. we look at Jack Welch's successor, it was his successor is the new president of American General, Immelt made a series of strategic change, particularly popular this year, two courses, one execution of a corporate culture and change.
GE has a lot of strong opponents, Panasonic, etc. They are strong rivals, China Changhong, TCL, South Korea's Samsung, Venus, Europe, Philips, and so are their strong opponents, but the GE telecommunications industry remains the world's first, they do not always pay attention to their own bureaucracy, the resources on the most important place. Jack Welch's successor is chosen, the 2003 top ten CEO, the first HP president, and the third is the new president of GE.
Dell boss is very young, no successor, we look at the so-called execution, he said what staff is meticulous in every stage of the effective implementation of . foreign companies to do things are more meticulous the Chinese people, in fact, is forced out of the Chinese state-owned enterprises in China may not be so meticulous, and, as meticulous, is to be meticulous at every stage. In Guangzhou, there are many great hotels, In Guangzhou, there are many very good companies, in Guangzhou there are a lot of things very well, but to find a place meticulous at every stage, may be more difficult. I live in Ramada, in the face and found a blue washbasin color and the red mark, it should be blue is cold, red is hot, but not the same bath, to the contrary, good thing I am careful, I regret to find such a thing, did not do meticulous. House hung a four stars, a few stars to pick holes in whatever it is, to develop their own meticulous at every stage. Dell Computer up so quickly is because there is such a culture, are meticulous at every stage. < br> I have the theme of each unit, case, the problem with our discussion and analysis.
men ask you if you have what is execution, how would you answer? execution is so simple, then, according to the quality and quantity to complete their tasks. called by volume, is to achieve a standard, in Guangzhou People's Hospital of how long a cold go out to an average of how long each person registered, called the number to sit and how long the line medication How long and so on. The so-called speech by the quality there is so amiable, and I trip to the hospital, saw a mother holding a child, ask the doctor said that the children have to do injections, the doctor said without looking up your child like an injection it? in accordance with the truth that the mother said the doctor should be, try not to children under seven shots, for fear of injuring the child's nerves, grow into frogs frog legs and hands. The doctor's attitude should not be like, so you No wonder many doctors and nurses feel uncomfortable,bailey UGG boots, I think it is not according to quality, as well as doctor's time, I think they did not meet the standards by volume. the hospital may be life-saving for them is just a slogan. the buyer always A headache is a queue, so the government should consider how to let others do not waste time waiting in line here, this is the execution.
Ma Mingzhe, chairman of Ping An Insurance Group and Erie case, chairman Zheng Junhuai. China Ma Mingzhe entrepreneurs elected to the first 17, last year his chief executive just two weeks to be removed from office, why so soon removed from office, we do not need research, we do not want to know what he and Ma conflict, but Mr. Ma has a characteristic, very strong, if not found employment with the company's policy does not match, immediately replaced. I ask you to sit down following a manager under the director of the wrong, how long replaced? under a Secretary The Director of the wrong, how long replaced? Ma pictures here, to see that he is very strong. Ping An Insurance up to the rapid development in China, two powerful rivals PICC, China Life, I believe that peace Insurance can have today, a strong personality is very important to Mr. Ma, an introduction to the domestic media Ma, will use the word well, so I suggested he go home, I will pay to his family, did not think he should quit work, I say to break the bowl announced the dissolution, we should not do, I also like this character. Once people use wrong, the company will bring much harm, I am also a director, general manager, I can order the dissolution of the company, not in this way can not, finally remove the executive director and vice president.
look Ma Enlightenment. accident insurance in force in the implementation of the first revelation of our enterprise's core competitiveness lies in the execution. What is the core competitiveness? many people like to study this problem. Why is the core competitiveness of executive power will follow linked to it? turn, if the execution is not good, why not core competencies? This is a very interesting question. Today, every entrepreneur in the audience will inevitably say that I am competitive, in fact, your competitiveness is built on the execution. We take a look at two cases.
first look at the first case. I've talked about competitive interest policy, in particular, mentioned this idea. The so-called competition that I no substitute for this product, I The thing people do not, others can not imitate my ability, and this is the so-called competitive. with the concept of customers think my products are no substitute for, the concept of competition I have any ability to think about other people not learn , as long as with this, we have the core competitiveness. McDonald, 49 years old next year to celebrate the 50th anniversary, and in the last year can grow 14.9%. Why is difficult to replace McDonald's products, McDonald's is the ability of why people difficult to imitate, like three points. McDonald's burgers and barbecued twenty minutes did not sell, we should lose, there are a few restaurants in Guangzhou so much can be done? McDonald's fries taste very chewy, it is because Potatoes can not be used to meet the requirements if local, will be shipped from the United States, McDonald's use of oil cooling is no longer used once, McDonald's oil is changed every day, and drained, or when golden, Chinese get there You Haozai this oil, so drained of oil before the McDonald's provides the reagents to add the blue.
The second case is in Shanghai ,4008 -123-123 Pizza Hut, Pizza Hut, this single number can be received immediately the phone with the computer classification of pizza within 30 minutes delivered to your home. Pizza Hut is very strict on the staff, pizza delivery point deduction when you forgot to bring condiments, not with the customer when the customer came in to say hello point deduction, When customers take the point deduction did not say goodbye, and so many new employees do not get into the salary has been deducted light, and asked the manager, said another brother, you will be brought to other people's money to be deducted. Now the hotel also began to learn this method, and is the same reason,UGG bailey button, such a large Pizza Hut, services Shanghai more than a thousand people, only a phone call, which is not core competencies you?
Ma Mingzhe we look to our The second revelation, called the vicious circle phenomenon. senior middle complain, complain about the lower middle, in turn, blame the lower middle, middle level complain. execution is poor, who started from the poor, it is important, I will Ma Mingzhe these words drew a simple diagram, we can try. General Manager of 100, 92 vice president, manager, 85, assistant manager of 77 points, 64 points, director, deputy director of the 59 minutes, the staff of 48 points. we must first research vice president Start execution of the deviations have to manager deviation of 15 points to 36 points deviation Director, Deputy Director of the deviation of 41 points, to the staff on the deviation of the 52 points. We now look forward slash, the more deviation As early as the gap below the earlier, with the central goal difference so far is too early because of bias, so the execution bad, who began to examine the deviation.
heard of Guangzhou Baiyun Airport is finally moving , and I am very happy each time the thought came to Guangzhou to feel uncomfortable, think of Baiyun airport chaos, I began to feel pain. I came to Guangzhou Baiyun Airport is not the first thought, I will try to Pearl River green. Baiyun Airport is the first batch of twenty years ago the whole of China, I dare say that the maximum tube leading from the airport he started first on the bias, I think the study is the first deviation is. that we will not hand pointing out how that's not following the implementation of force, you have to start from their own research, and then under the top-level officials of their own, second in command.
Zheng Yili Group owner, but also to us about the execution of two a revelation. First, the good execution must have a good management team. there is a second sentence, leaders should lead by example, human resources can play a maximum of execution. how many business owners like to complain that it is today engaged in the people being late, until ten o'clock today to own. give us a proposal, at least do this, first came to the company, so we are here, you go back to sleep.
first place in the world do zip Japan's VKK, three generations are at work, the first day, all three came to the company, with employees greeting to work, late for the staff is very embarrassed, and they immediately asked my wife, okay, no problem, right child, the staff said no problem. The next day late again, three of them asked the wife's illness has not okay, the children still in hospital do. you have the face of late for the third time up, three of them go on to you Jia Kou, afraid You're late again. the three of them go to work every day at seven o'clock, seven o'clock every afternoon after work. do not follow the leadership of staff at noon to play cards, do not tell people to sing KTV, not with the staff to sauna, then enjoy dancing, but also on dark and stormy was time to jump. I am very careful about the company's ethics, not by a penny with my staff, nor with the staff played a card, a company can not be arbitrary discipline, would be difficult to control. I was in Shanghai a very well-known pharmacy to buy eye drops, found next to someone smoking, I told how can smoking pharmacies Miss it, miss a look at it just like I whispered, leading, I immediately said out loud, leading to kick smoking. I guess it was true, store manager.
execution start from the leadership, and leadership to lead by example. We take a look at the problem. from Samsung's execution to review our attitude to people. I am actually not too much to other countries great interest, I am very interested in their own country. I take the rise of South Korea's Samsung, the Chinese people reflect on why the execution is not good. Samsung chairman Lee Kun-hee is, in fact, Samsung is not his creation, is founded by his father , this son to study at Waseda University in Japan, said Japan with his Japanese learn how to do, happen to Koreans what to do. He graduated from Waseda University in Japan to South Korea's Samsung as a cadre, his father passed away After the chairman. He served as chairman for five years after the company began to study what goes wrong, 1987, Li Jian, the expiry of five years as chairman of Samsung Group, the Department of Affiliate diagnosed as follows: Samsung Electronics, the second cancer period. Samsung Heavy Industries lost nutrients. Samsung Construction diabetes. Samsung Chemical congenital disability, there should not be the beginning of July .1993 Samsung Group Lee Kun-hee at the Tokyo Conference on the statement, , and why you need service? Why not manufacture the product does not occur to the problem? classes each week to take the train to go there, every time a train to go through a bridge, I like to watch the bridgehead of the statue, the statue has been almost seven years, the wind and rain no one knows that the statue meaning, but I know that the Japanese built in Taiwan by train, from here to there, from there to here to there standards, poor results of the ten centimeters, chief engineer of the evening to commit suicide, it was Japan people to remember him.
Lee opponent of Japanese workers to speak, these words are said in Tokyo, Japan, distinguished Japanese workers, I heard that you do things to strive for perfection, and why the Samsung warehouse in Tokyo, there are so many stacked Hill returned as washing machines, color TV, microwave it, is not that you have two standards for the boss to work in Japan is very perfect, for the Samsung does not do so? representative of Japan to stand up and say, in fact not the case, Samsung hard called me and reminders, we will not see the quality of care. Lee said that the former does not pursue, from tomorrow, even a color TV refrigerator usually work a microwave, we must do. From that day, South Korea's Samsung Corporation in Japan do every microwave oven, color TV, refrigerator are doing very well. Samsung philosophy is that, even if a product will do well.
Lee went on to say, products, is the key began to change, The.
Samsung goal finally came out. because there is an acceleration effect, since we say more and more beautiful Xiamen to do more and more beautiful, since they say more and more clean in Dalian, Dalian really getting clean. Some people say Xiamen , Dalian, and so are beyond the capital. I found the good of the children and hardworking child is a virtuous circle, a city and a business is exactly the same. Recently I heard a 9 +2, Guangdong, as a leader to lead the other eight Province, Hong Kong and Macao together. If you plan to do this four years ago, the Pearl is not the case today, China's first science and technology can not turn the city of Suzhou, which should be in Dongguan or Shenzhen, which we did not expect this thing before , did not form a virtuous circle, while the Samsung is a virtuous circle, so I can boldly say that this goal can be achieved by 2006.
We now look at the attitude of people on the execution. I personally think that four points.
First, the implementation of the bias did not feel, do not feel important.
the beginning of what has small bias, since bias is getting serious, the Ministry of Railways and the Civil Aviation Administration of our country require speed, in fact, they The first is the standard starting point to do. I travel the country this year, the succession of friends have asked not late today, the answer better not, we as a customary question and answer. is not allowed to point in the country by plane is normal , the prospective point is not normal. the world's fastest train Shinkansen in Japan, the monthly error can not be more than 3 seconds, Burongyia, so fast the train reached 320 km per hour, trains are often delayed and delayed the flight, said passengers should not problem, which in turn formed a circle phenomenon, the airline said that passenger is too slow, too slow passenger said border, said border check-slow, etc., to blame to blame. special someone in front of Tokyo station onto the passenger car . I work in airline passengers are also running behind schedule, but we have a good habit to solve this problem. First, to send people to stand on our door for the passenger terminal to speed up and drop off all employees were all standing in front of the counter, accelerate the grooming, boarding the first flight of emergency. I see a lady in Hong Kong and at the counter outside, not seen elsewhere. I was at work when the plane will take off in flight, there is someone holding a sign at the security checkpoint when waiting for late guests, race against time, so the JAL plane are on time. everyone deviation does not matter, it is the people used to commit a fault.
Second, personality is not the pursuit of perfection. In fact, perfection is a habit, do not have that habit, not the pursuit of perfection.
This is one winery in California, my father like drinking wine after dinner, I bought a lot of wine in the country to give him to drink, and once I went to Shanxi to buy representative of a bottle of wine in Shanxi, very carefully hand wrapped in sweaters, take a look at only two-thirds of home, and drank a third of them were sweaters, because cork is leaking. Recently Central Television I hope I find Haier less successful in overseas views on this matter, I think this may be a nation's problems now, almost anything it wants about the future, if your company is not one that is almost, if you're not, you can, the pursuit of perfection. we look at the case of the winery. In some of their statues in the courtyard, the perfect quality of all kinds,UGG shoes, is a state of mind, is a quality, from the music training from a perfect sculpture from the environment, is the meaning, so when they asked when the musicians to play the violin, not to study music, but strive for perfection, so the boss of a company with employees to see the museum and listen to opera, visited the sculpture, the company should put some very nice Fine. see the upper right corner, then, in the Distillery has collected a lot of beautiful works of art. Taiwan Chi Mei specialize in chemical, the company opened its own museum collection of the world's cultural heritage. Longines famous in Europe, collecting the actual painting. U.S. IBM in the hall filled with beautiful sculptures. If your company does not engage in a museum, you can also go outside to see nothing fine, at least, eye training exercise. This concept is called perfect. Chinese art history of the most brilliant Song Dynasty, the Japanese cult heard only three Chinese dynasties, the Han, Tang, Song, Song in before their eyes, China is the brilliant, late Ming dynasty is tacky. you have to hear the case What does it mean? our ancestors strive for perfection, to do things is fine. strive to perfect the concept, in our hearts of Chinese people slowly disappeared.
Third, within the scope of responsibilities, not their own due diligence to deal with all issues. < br> slightly management of the whole of China is also a good airport, passengers look to, they should know what the luggage on the plate, the total aircraft flight number on the plate. I come here at least five or six times a year in Guangzhou, each time In a plate to see their luggage, and why every time this way, said bluntly that lazy, should have been used up to eight plates ah. their own areas of responsibility will not take the initiative to do something. There we are poor guest, every time there looking for luggage, yelling, the airline no one standing there, but when I'm in the airline as vice president for the airport a bad place, standing by our staff next to the plate. but in a Guangzhou Baiyun Airport, the airline staff did not see standing there, may I ask who is this thing, there should be one person, and I can not say top managers, even though he has the responsibility, but the station Miss there in a daze, not looking for a solution.
we look at a case. who said these words, said. Chairman Mao is like the title seven years, finally decided to please the French partners over control of Nissan Carlos. because he was in possession of a good, quick profit, Nissan, we call him the Renaissance players. He speaks words worth learning, My basic attitude is not afraid of the test work, the ease of the deal with emergencies, at work and always maintain tension. To remind you, is not nervous panic, was put down not to give up, is not just easy-going, is this three sentences.
a person to be nervous, but do not panic,Discount UGG boots, a person should be let go, but not give up, a person not just to be easy-going. tension I like to have the opportunity to see a restaurant in Guangzhou to see what is tension, tension is the so-called Miss to note what happens at any time, assistant manager to always pay attention to what was happening. I so many stayed in the country, the hotel's assistant manager so I really like the few, as assistant manager to maintain the tension at any time, pay attention to what may occur at any time. Assistant Manager should not be allowed to sit down with people chat, ears should be seeing all directions six-way. Hong Kong restaurants lady to stay in tension, and we miss the restaurant did not do a lot of people standing there, in a daze, in the corner to pull the hand.
an introduction to Carlos in the country will say would say do not stand there in a daze, looking for something to do. I just started looking for something to do it, he said, bed slippers gracefully folded, the what to do, that do, each child began to get up tight, grew up to know what tension is to find ways to get things done, do not freeze up. a lot of restaurants do not miss tension, facial expression is dull. next time you see that men will say to me be tight. Card North wrote a book called there is a fault, the official start of a big school to play golf. He said, What does it mean? have an extra rest day he went to the company, a Japanese director of golf to go, he said, ah, he said today is play good weather, I wish you a happy beat. Carlos to go in the direction toward the plants, the Japanese director said something to him not to play with you, he only answered a word, the company's situation is not going to play well not continue to fight. I heard Carlos to the company less than a month, the company is not competent to all play golf. a man too young to playing basketball, people will be very strange, Carlos is such, at any time to keep tight sense, because the company is not enough tension. Finally the results came out Carlos was elected the eighth world, this is his photo. with more than a year of the world, he makes a continued loss of the Nissan finally profitable, and one and a half the time Nissan was 2.7 billion profit.
Fourth, the look at two cases.
point into the counter, at six o'clock a roast beef pie. for the Chinese people, what tensions might say, without as lamb cake later, the standard can not be upheld. foreign to the standard is very insists that it is the success of foreign companies a secret, standards or adhere to, or not to do.
we Chinese people's attitude to the execution of four clearly do not place the place. The first is the deviation does not matter. II never wanted to pursue perfection. Third yourself area of responsibility will not be responsible to do something. Fourth on the company can not adhere to the required standard. So execution is not a tool, but attitude, the Chinese mind is good, the Chinese are excellent, but the work attitude has always been good enough, because of these reasons.
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