China's economy has developed three decades, auto industry, as a first step, the development has been for some years, the 2008 financial crisis, the impact on the industry as the earthquake-like, but precisely because of the Industry to survive and develop, as a dealer but also to the survival of this special group but also to the development of the entire value chain in the industry, dealers how to get the maximum profit value of his; manufacturers how intense the pursuit of snatching the best interests of the market, new situation, and how to resolve the contradiction between the two, to resolve the relative weakness of the dealer groups to be with the times, so the critical issue of a dealer sharp transition placed in front of us. In this perspective we will explore the dealers in the new market situation,
several dealers present situation can not be avoided:
strong brands: manufacturers requirements;] channel sink, build a new marketing platform for sales representatives to help manufacturers develop terminal line, entered the county-level markets, and even moved into the countryside, in this series of marketing integration process, many dealers have been the functions of, marginalized, is not reduced to no control over the distribution business is a simple service providers, of course, There is worse to be completely in this revolution, revolution. Dealer has no right to speak.
disadvantaged small brands: distributors, such as the guest of honor, respectful of the dealers, and be nothing more than investment in the form of investment only, for example, simply for the donkey and the carrot, luring them with benefits, get all Yu Li; or the relationship between mouse and rice, fierce virgin resources, hi received financial resources, both sides know where the truth what they want it.
future brand: great harmony between the manufacturers and distributors, as people like to describe the Yu Shuiqing deep vendor relationships, although many people want to make such a slogan, but there is no one that do it, So we locked it as The two sides were operating, the integrity of fair cooperation.
these types of situation, I think a lot of friends have personal experience, throughout the entire industry, how the times, how to adapt to new market development and win new business opportunities and status. Auto dealers can have the next transition in three directions,
one, a new type
agent-based agents operating business type: distributor of innovative thinking continue to update the idea, gradually build up their strength and build their own unique strengths, through the good with the manufacturers with the distribution rights to continue to extend its agent, the agent into a new era of business type. The dealers need to have some elements of the following are the full and necessary.
1, new ideas, to keep up with changes in market competition, the times, in time for their own transformation and renewal. This requires dealers to have certain experience and unique vision of the strength is important that learning ability must be able to accept new things, forward-looking, not for the immediate interests of shackles.
2, people-oriented, set in possession of market philosophy, change the past too much emphasis on logistics, dumping the traditional style of play. Through the introduction of human resources, training and promotion, set up from their unique organizational advantages, thus completing the new market situation, the objective of the network control channel of demand, manufacturers in order to meet the potential demand for market development, the cornerstone in the same interest as well as to achieve win-win cooperation between the two.
3, within our capabilities and expertise in advancing both the well location and depth of selection.
dealer network should be well familiar fine, in the field of specialization Focus, moving steadily to build their own advantages. For example, some wholesale markets traditionally dominated by 传统 dealer, you might consider sinking channels, and even build their own distribution network platform, multi-brand distribution intensive to share the huge costs, so manufacturers in the self-built networks Under the high cost of the network and give priority to choose their own advantage. Some late-coming young group of dealers, quick clear thinking, but the strength of the general, skilled in calculating, you can set up specifically for the terminal to consider direct marketing team and network platform to build their own unique advantages. For both dealers can also consider both the horizontal development of the same time, but the capacity to consider their own. For instance, some dealers strong, solid network infrastructure, ideas are very clear, so that agents can choose to comprehensively promote the development of cross-cutting strategy, something the public areas and achievements.
4, inventive, survivor, good fortune from the lean ore in mining.
many of the manufacturers face competition in the crisis, dealers a great sense of trust and reliance weakened, often second-tier markets in the strategic market and even the operation of personal surgeon, which left a lot of dealers endless regret. But for the preparation of rich and rigorous assessment of local market-oriented manufacturers in terms of exotic, many of the surrounding small peripheral, suburban, urban market is its weakness, is tasteless, but wasteful to discard. If the dealer can learn from each other in the center outskirts of the city to build their own marketing advantage, the agent needs to corresponding brand target market, the advantage of established, manufacturers will often bend Highlighting similar, and the discount will be given to not thin. Then they focus on the brand and sales, the profit is not so strict, it may protect the business are recognized.
5, pay attention to contract, have kept their promises to build its own business reputation and ethics.
We all know that China's market order experienced a period of confusion, a lot of treacherous agents for many of the manufacturers five or ten years good faith payment, because the dealer's library is filled with interest-free loans provided by the manufacturer, dealer loopholes like the drill manufacturers, large bilk walking a fine line, and then corrosion of money or other means manufacturers sales personnel, and finally let the matter rest, so manufacturers of hate into the marrow, but also cultivate a decade shy of the sensitive nerve source.
so good the next business reputation, both in financial transactions, or in the daily marketing policy co-ordination, are meticulous in strict accordance with the prior agreement of the distributors to execute and deliver, in the future must focus on the integrity of social cooperation in favor of the object factory. but for now, very few do this dealer . For example, many sales or marketing support for the terminal some support, vowed to become trapped behind the majority, do not underestimate these little things, that is, the accumulation of these trivial in the manufacturers do not trust the dealer group, because of market pressures may eventually He diverted the line.
Second, the product distribution model
some ideas that some aging, conservative work, but work hard, long history, relatively dense network of distributors will be converted into factory distributor. these dealers face competition in the market, do nothing, only know to ask the policy, and the crazy ride Meng gift, the price war, ride anxious not to make money too dry. The strategy of marketing know nothing about, do not like to cultivate business staff, think that it is something manufacturers or useless. So it seems in the factory, their diligent and pragmatic and distribution logistics system is a core element of its popular, so the combination of the two sides to find points of interest, you earn a profit distribution I upgraded to manage the coordination and development of the market, the two sides complement each other, demonstrates the basic principles of distribution according to work.
three contract service
also some of the old dealer in the enterprise the face of competition in the market to upgrade the industry by industry consolidation process, which is the industry's cruel, inhumane of over also. For example, some dealers have been doing well, sales have been remarkable. But the manufacturers in order to integrate the marketing resources, in the face Industry profit big reshuffle and the crisis of survival, forced to promote their unique mode of operation, making a large number of dealers, But there are many ideas in the edge of the industry, dealers continue to survive, or marriage with the manufacturers, agents in the regional market, sale, service, and so their place enjoying themselves. Manufacturers of a portion of profits is a cumbersome number of free marketing services, to focus on core areas of marketing to build.
of course there is a transition, that transition is complete, the market is cruel and norms of the manufacturers out of a total abandonment of the industry, whether it is thought the issue did not find a way out, are history of the helpless and, alas, leave in the Chinese market only a touch of a history.
with the current development trend, which is ongoing, the next revolution in dealer mode of operation will be valued by the industry, no one could escape the history of choice! Is committed to innovation, upstream, or a small boat, drift, everything in the hands of his dealer friends, but also the vicissitudes of his head years of business! How to develop, how to win new opportunities, the financial crisis is a blow to many people, but for friends, dealers, after winter, spring has just arrived! ! !
several dealers present situation can not be avoided:
strong brands: manufacturers requirements;] channel sink, build a new marketing platform for sales representatives to help manufacturers develop terminal line, entered the county-level markets, and even moved into the countryside, in this series of marketing integration process, many dealers have been the functions of, marginalized, is not reduced to no control over the distribution business is a simple service providers, of course, There is worse to be completely in this revolution, revolution. Dealer has no right to speak.
disadvantaged small brands: distributors, such as the guest of honor, respectful of the dealers, and be nothing more than investment in the form of investment only, for example, simply for the donkey and the carrot, luring them with benefits, get all Yu Li; or the relationship between mouse and rice, fierce virgin resources, hi received financial resources, both sides know where the truth what they want it.
future brand: great harmony between the manufacturers and distributors, as people like to describe the Yu Shuiqing deep vendor relationships, although many people want to make such a slogan, but there is no one that do it, So we locked it as The two sides were operating, the integrity of fair cooperation.
these types of situation, I think a lot of friends have personal experience, throughout the entire industry, how the times, how to adapt to new market development and win new business opportunities and status. Auto dealers can have the next transition in three directions,
one, a new type
agent-based agents operating business type: distributor of innovative thinking continue to update the idea, gradually build up their strength and build their own unique strengths, through the good with the manufacturers with the distribution rights to continue to extend its agent, the agent into a new era of business type. The dealers need to have some elements of the following are the full and necessary.
1, new ideas, to keep up with changes in market competition, the times, in time for their own transformation and renewal. This requires dealers to have certain experience and unique vision of the strength is important that learning ability must be able to accept new things, forward-looking, not for the immediate interests of shackles.
2, people-oriented, set in possession of market philosophy, change the past too much emphasis on logistics, dumping the traditional style of play. Through the introduction of human resources, training and promotion, set up from their unique organizational advantages, thus completing the new market situation, the objective of the network control channel of demand, manufacturers in order to meet the potential demand for market development, the cornerstone in the same interest as well as to achieve win-win cooperation between the two.
3, within our capabilities and expertise in advancing both the well location and depth of selection.
dealer network should be well familiar fine, in the field of specialization Focus, moving steadily to build their own advantages. For example, some wholesale markets traditionally dominated by 传统 dealer, you might consider sinking channels, and even build their own distribution network platform, multi-brand distribution intensive to share the huge costs, so manufacturers in the self-built networks Under the high cost of the network and give priority to choose their own advantage. Some late-coming young group of dealers, quick clear thinking, but the strength of the general, skilled in calculating, you can set up specifically for the terminal to consider direct marketing team and network platform to build their own unique advantages. For both dealers can also consider both the horizontal development of the same time, but the capacity to consider their own. For instance, some dealers strong, solid network infrastructure, ideas are very clear, so that agents can choose to comprehensively promote the development of cross-cutting strategy, something the public areas and achievements.
4, inventive, survivor, good fortune from the lean ore in mining.
many of the manufacturers face competition in the crisis, dealers a great sense of trust and reliance weakened, often second-tier markets in the strategic market and even the operation of personal surgeon, which left a lot of dealers endless regret. But for the preparation of rich and rigorous assessment of local market-oriented manufacturers in terms of exotic, many of the surrounding small peripheral, suburban, urban market is its weakness, is tasteless, but wasteful to discard. If the dealer can learn from each other in the center outskirts of the city to build their own marketing advantage, the agent needs to corresponding brand target market, the advantage of established, manufacturers will often bend Highlighting similar, and the discount will be given to not thin. Then they focus on the brand and sales, the profit is not so strict, it may protect the business are recognized.
5, pay attention to contract, have kept their promises to build its own business reputation and ethics.
We all know that China's market order experienced a period of confusion, a lot of treacherous agents for many of the manufacturers five or ten years good faith payment, because the dealer's library is filled with interest-free loans provided by the manufacturer, dealer loopholes like the drill manufacturers, large bilk walking a fine line, and then corrosion of money or other means manufacturers sales personnel, and finally let the matter rest, so manufacturers of hate into the marrow, but also cultivate a decade shy of the sensitive nerve source.
so good the next business reputation, both in financial transactions, or in the daily marketing policy co-ordination, are meticulous in strict accordance with the prior agreement of the distributors to execute and deliver, in the future must focus on the integrity of social cooperation in favor of the object factory. but for now, very few do this dealer . For example, many sales or marketing support for the terminal some support, vowed to become trapped behind the majority, do not underestimate these little things, that is, the accumulation of these trivial in the manufacturers do not trust the dealer group, because of market pressures may eventually He diverted the line.
Second, the product distribution model
some ideas that some aging, conservative work, but work hard, long history, relatively dense network of distributors will be converted into factory distributor. these dealers face competition in the market, do nothing, only know to ask the policy, and the crazy ride Meng gift, the price war, ride anxious not to make money too dry. The strategy of marketing know nothing about, do not like to cultivate business staff, think that it is something manufacturers or useless. So it seems in the factory, their diligent and pragmatic and distribution logistics system is a core element of its popular, so the combination of the two sides to find points of interest, you earn a profit distribution I upgraded to manage the coordination and development of the market, the two sides complement each other, demonstrates the basic principles of distribution according to work.
three contract service
also some of the old dealer in the enterprise the face of competition in the market to upgrade the industry by industry consolidation process, which is the industry's cruel, inhumane of over also. For example, some dealers have been doing well, sales have been remarkable. But the manufacturers in order to integrate the marketing resources, in the face Industry profit big reshuffle and the crisis of survival, forced to promote their unique mode of operation, making a large number of dealers, But there are many ideas in the edge of the industry, dealers continue to survive, or marriage with the manufacturers, agents in the regional market, sale, service, and so their place enjoying themselves. Manufacturers of a portion of profits is a cumbersome number of free marketing services, to focus on core areas of marketing to build.
of course there is a transition, that transition is complete, the market is cruel and norms of the manufacturers out of a total abandonment of the industry, whether it is thought the issue did not find a way out, are history of the helpless and, alas, leave in the Chinese market only a touch of a history.
with the current development trend, which is ongoing, the next revolution in dealer mode of operation will be valued by the industry, no one could escape the history of choice! Is committed to innovation, upstream, or a small boat, drift, everything in the hands of his dealer friends, but also the vicissitudes of his head years of business! How to develop, how to win new opportunities, the financial crisis is a blow to many people, but for friends, dealers, after winter, spring has just arrived! ! !
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