also increased the frequency of customer visits ZARA store, diverse styles, so customers ZARA long maintained fresh, so happy ZARA frequented the store. The average consumer to patronize ZARA17 times per year, while the industry average of only 3 to 4 times. Increase in customer volume, making its sales also increase.
to see the latest trends in fashion, went to ZARA. Frequently patronize also reduce the cost of advertising, ZARA's ad spending accounted for only 0.3% of revenue, far less than the competition's 3% to 4%.
ZARA's \
in procurement, Inditex has its own fabric company in Barcelona Comditel, which Comditel 89% of the fabrics produced are supplied to ZARA, ZARA will not only accelerate the speed of procurement, but also ZARA flexible production with the flexibility needed. Meanwhile, ZARA more than 260 fabric suppliers also on standby. Such a large number of suppliers, in addition to weakening the bargaining power of their own, but also guarantee the stability of raw materials, fast and cheap supply.
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