The so-called New Urbanism, mainly targeted at the expanding suburbs, the city presents the situation of proliferation trends, to return to traditional forms of town. New Urbanism are the ideal beginning of the last century, the city state is a typical American small town spatial structure, activities of citizens around a square to start.
CBD area in Beijing China Central Place is also hidden in the construction of a number of new urbanism kernel. Property developer Guohua Fang Chao, Chairman, said: because the very existence of the central square of spirituality and change the traditional office of the people just stay out of the room is not the situation, the weather is good, often see people wearing suits and ties,UGGs, sitting on the bench in the square coffee scene, people, office buildings and natural relationship with the new scene. neighborhood and a new relationship with nature, because the existence of this new relationship, so the CTS city as a well-deserved Fang Chao said he understands the house to save money, definitely not a simple, humble house, but after calculating the costs, including a long period of construction and post-operation costs, , also include the use of the cost, we consider that our owners for a long period of time needs, rather than simply following the market trend of the construction of the house go. City planning is very characteristic, not the heart of the city locations, but equipped with a large number of commercial facilities, and not simply support the general sense, is a new commercial space,UGG boots, I heard that your plan will also include a movie theater, the introduction of the Poly Cinema, in fact very much a redirection of resources to do the cultivating, you can explain then why do planning?
Fang Chao: In fact, in recent years, we mainly by foreign popular trend of New Urbanism planning the impact of this trend is mainly directed against the background of current urban development. Urban origin was supposed to give people an intensive, efficient way of life, but as urban sprawl, increasing the city away from the goal of urban life, traffic congestion, pollution, lack of efficiency, people and nature relations have isolated the neighborhood relations between the reduced to the minimum value, and now people often feel lonely because you go home to return to a self-enclosed space.
an element of new urbanism is the reconstruction of a number of public space, we have been efforts in this regard. China Central Place Central Square is an example of the CTS is a city to plan in accordance with an example of this idea, we built a number of public space.
most typical construction of our new commercial space, and a pure ecological garden, and I hope that these two new space to be the people who live here the exchange of new space to meet people's various functions needs.
Fang Chao: When we want to build a commercial space, the main purpose is to highlight the bustling city life, but is limited to buildings within the community commercial street, the residents of the community is the use of the subject, so it In the commercial, cultural, many features, there are social functions. According to this position, we choose the well-intentioned businesses. China Central Place side of our more than 30 restaurants to the CTS will be opened in the city's commercial streets, supermarkets are located in the community BHG supermarket brand. CTS and even the city's commercial streets ZARA will be repeated this year a lot of people go to the brand. We have established in the fashion district, the residents of the community will have a strong influence.
you get more than just the convenience of shopping, but the 7 million square meters of commercial district to get familiar with the flu. Our Commercial Street, many small apartment above the house, the youngest is only fifty or sixty square meters, is the middle class who have not yet designed for urban youth, the house is not, however, you can put your commercial district as a whole downstairs your public living room, for example, you see the foreign friends to go downstairs to Starbucks, then Starbucks might you encounter every day in your neighbors, familiar feeling of pessimism, this is our original intention.
Fang Chao: We are still prominent in the design of a familiar sense of space and the rest, for example, 350 meters long street has a roof, is similar to the Water Cube with the kind of construction materials; upper and lower a channel layer connectivity corridors, forming a large number of horizontal and vertical communication corridor, compared to many commercial streets now, the more the feeling of neighborhood, so that people feel comfortable when visiting. The other is my friend again, and sense of space you said, your wife could go shopping, you sit at home in front of coffee shops, and at any time to go home, not on the outside of the commercial street, with that strange and tension.
Fang Chao: In addition to commercial district, we are in the area in front of each block of flats have increased ecological space, has its own ecological garden a little, and these gardens and to bring together in one direction, forming a a large ecological square, this square is also a neighborhood in a way to get along a special space. We are inside a special arrangement for running the trail, you run here every morning, met the residents of the community, will naturally ask about early, and running the park in the street is not the same.
why we set up such a huge space for neighborhood get along? In fact, my personal feeling is, before the burst of entrepreneurs to do investigations, dozens of entrepreneurs were asked what are you thinking when the talk turn to answer most of your stay, the city life kinship and friendship more and more indifferent, I am not say that we can change a lot of real estate projects, but I hope that our new space will improve the lives of loneliness.
this space and commercial space is that we become our city's dual-core space CTS, in the middle of a street to do with the interval, placed a bank on the road, clubs transitional space, in fact, and our center resembling CTS place, refined heart of Mi and only one step away.
?
Fang Chao: We take the subway from the city to the Dongzhimen CTS just 18 minutes drive from the CBD in the past now just 30 minutes, so we are not the kind made in the outskirts of the city looking for open space projects. You can say we are not the urban core area, but we still central area. We hope that our people live here, you can reduce the cost of their own,UGG boots clearance, I said the cost of living, not just money but also time costs. Live here, what you do not have to drive to a mall to eat a meal or something,UGG boots cheap, so here is more like a city emerging center of life, not a satellite, not a commercial center.
In my mind, this new center of city life as possible to ease the pressures of the existing city. We can enjoy the bustling city life, and do not have to bear the traffic pressure and time costs.
They have to pay a lot of waiting time, if you have not yet popular here, for a time how to do?
Fang Chao: indeed, not so easy. Now all the real estate supporting the project are invited to settle the various brand-name companies, we are no exception, is nice because we have our advantages, first, many commercial projects are in China Central Place, and we work here, so they We have to judge, confidence, and the two sides intend to build a long-term relationship, they will follow us, like those of the restaurant is like that. Second, the idea that we are different, we stocked 70,000 square meters of commercial land, simply look at the long-term, not instant success, not for rent immediately harvested and the like. Therefore, we invite our project is a win-win business relationship, there is no imagination in the investment so difficult.
Moreover, our investment is well planned, like our department, for example, BHG, is a Singapore brand, is Hualian Group acquired, its benefits, to meet all the needs of community life, mainly for daily life function, not a luxury, but the humble and the general community-based department store has a huge difference, we shinkong place the BHG has fully confirmed this point, and even someone running from a distance to buy things here.
Fang Chao: We ask the American landscape design company, mainly to maintain the green landscape of large-scale, concentrated natural landscape, including rockery, waterfall and so on. I hope that all people can be found inside the space you want, such as a space for shadow boxing, there are walking the road, there are jogging trails, both intervals and interspersed with a few spaces, streams become a link. In the past we do space, tends to ignore the close relationship between man and nature, the nature of our design space is open, all people to close.
downtown district that is natural and one step away. I want to do is, you live here, you can fully enjoy all the new space, the bustling city life with, but close enough to leave the busy nature of the space, too.
Fang Chao: artificial man-advantage. May be more compact and more reasonable in the functional arrangement, but the natural formation of urban space will certainly be more interesting.
What is your experience?
Fang Chao: gestation period for more than two years, not building cycle. I think that we have completed the eyes of its own concepts and needs of the market to find a balance between. Not patronize their own ideals, I went to Japan visited a project, the 15 architects spent a lot of effort to do a group of buildings, but can not sell to patronize their own masters intoxicated, and highlights the experimental. China also has such a construction, good looking in appearance, but neglected function of the user's residence, there is a project to form a community, at the expense of the owners of the room shape, many rooms is a triangle, which can not be successful in business .
but can not patronize the pursuit of the target market, so the real estate project is always follow the crowd, no personality, but also for it, I believe that our CTS city in China in recent years is real estate projects can take came out and said the case, and now I have not found in the country with the types of projects. (Source: September 27, 2010
No comments:
Post a Comment